What to remember when shooting videos?

What are the key elements of a good video/film?


Like every medium of communication, the purpose of a film/video is to convey a message. In this blog I’m going to list and explain two principles that will help convey your message creatively and effectively – and the first one is framing.


  • Framing is one of those things that is paramount to the video’s composition and quality.  The way a scene is framed may determine how well the film imitates real life, makes sense of it, or interprets it. It can be a simple way to compose an amount of depth and production value in your video. A common thing that I notice beginners do when creating videos is they don’t utilize the space around them. You’ll notice this in earlier films where the entire movie was staged similar to the setup of a theater. The subjects would face toward the camera, the scene would be a flat set up, and the audience would only be able to see it from one direction. It wasn’t until filmmakers discovered that cameras did not need to be locked down that the possibilities for depth, dimension, and effective portrayal of a story seemed nearly endless. A whole new industry was built around this one principle. That is why there are so many different tools and machines on a film set. Also, this is why it’s important to incorporate some framing and dimension into your video. How do I do that? You need to use the space around you! It does take some forethought, but once you map it out in your mind beforehand you can visualize what it should look like so you don’t always have to be shooting against a blank wall. And that brings me to my next point – visualization.


  • Visualization is important because it helps you have an idea and sometimes even a clear detailed blueprint of what you want the video to look like. If you want to take this to the next level, then I suggest storyboarding. Storyboarding is a method used to take what is in your head and illustrate it on paper or a timeline, so you can have a visual diagram for your film. This comes in handy when you are working with other people and need to explain your vision. Check out the simple example of a storyboard that I sketched below.



Finally, I want to encourage everyone who wants to try their hand at filmmaking to just take the ideas you have and go for it! Most of the time you don’t need a $50,000 camera! What you really need is a great framing and visualization of your desired content and message. Take whatever gear you have at your disposal, get creative, see what you can do with it, and start creating!

Feel free to stop in any of our locations and share your work! We love visiting with you about your latest and greatest projects!



Immanuel Ahiable, Springfield, IL Store